THE ASSAULT-PROOF ELEMENTARY
— Brady Campaign Stunt —
Lead Creative
A proactive pitch to the Brady Campaign,
an American nonprofit dedicated to preventing gun violence.
Inspired by the willingness of politicians to do anything EXCEPT sensible regulation,
this was an attempt to get gun advocates behind a completely ridiculous plan for
an elementary school that uses architecture to deter gun violence
to illustrate the absurdity of their attachment to firearms.
Unfortunately, this project died early.
Just like all the school shooting victims.
