DEMOCRATIZING PREP CULTURE

The Old Prep lives in the Hamptons, but the New Prep lives everywhere else.

Apparently this relatively unknown spot was very “inspiring” to some writer at TBWA or Crispin,
so I’d also like to take credit for all profits generated from the 2018 Infiniti Winter Sales Event.

Anyways, Belen Marquez, Rachel Frederick, Dana Stalker, Casey Rand and Juliana Cobb 
are some of the most inspiring women I've ever had the privilege of working with.

 

WE ARE WHAT WE COOK

Cooking is more than about just "making dinner."

 
 

MAKING MORE OF WHAT’S THEIRS

It’s not what the Ink Business credit card does—it’s what small businesses do with it.

Once again, I had the privilege of working with the talented Belen Marquez, Rachel Frederick and Dana Stalker.

 

MEET THE NEW COVERGIRL

 —

Makeup is a tool and a toy for self-exploration and self-expression. 
We rebranded the cosmetic icon to reflect what beauty means for the modern woman. 

 

 

I never thought I'd shape a campaign and write the tagline for a mass makeup brand, but hey life is funny like that.

 

IMPROVING THE WORLD BY ABOUT 2–3%

Trident Gum won't make a bad smile better or transport your mouth into a winter wonderland,
but it will make anything and everything you're doing feel just slightly, slightly better.

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Introducing GUMVENTIONS, the greatest sampling campaign ever that adds Trident Gum to everyday objects to slightly slightly improve any everyday experience.

This was slated to be a serious line of product offerings from Trident
to take their product out of the register hot zone and into every other aisle in a retail space.

It was a beautiful dream while it lasted.


Even though we won the global business with this idea, the campaign only made it into the real world in a brave and wonderful land called "Colombia."

 

 
 

CLOTHING 2.0

Technical support for technologically advanced clothing.

 

 

So you know, I've got a soft spot for product innovation and corporate social responsibility.

 
 

TIME TRAVELING WITH TWEETS

Temporal physics are stupid. Time is totally fuck-withable.

 

 
 

WHAT DOES IT FEEL LIKE TO LIVE ON THE STREET?

Sometimes, we stumble upon empathy. 

 

Produced in collaboration with Sam Bergen, Austin Ho, and the wonderful people at Blurry+Hinge.

 
 

@BAD_HAIKUS

 

Conceptual haiku poems that are not great. Follow me.

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@bad_haikus also writes #HumpDayHaikus for the Droga5 Instagram. Here's a personal favorite.

 

 
 

EXPERIENCE

Writer/Creative @ Droga5 (2015 – Present)

Intern @ Goodby Silverstein & Partners NY (2015)

EDUCATION

Art Center College of Design (BFA 2014)

UCLA (BA 2005)

SKILLS

Writing, Art Direction, Languages, CAPS LOCK and "Being vague."

STATS

Pitches Won at Droga: 5.999/8

Times I've Killed It in a CEO Presentation: 1

Awards and Industry Recognition: 0

Too old for 30 Under 30.

Too young to not be called a " Goddamned millennial."