WE ARE WHAT WE COOK
Cooking is more than about just "making dinner."
MEET THE NEW COVERGIRL
Makeup is a tool and a toy for self-exploration and self-expression.
We rebranded the cosmetic icon to reflect what beauty means for the modern woman.
I never thought I'd shape a campaign and write a tagline that for a brand like this, but life is funny like that.
More to come in the months ahead.
IMPROVING THE WORLD BY ABOUT 2–3%
Trident Gum won't make a bad smile better or transport your mouth into a winter wonderland,
but it will make anything and everything you're doing feel just slightly, slightly better.
Introducing GUMVENTIONS, the greatest sampling campaign ever that adds Trident Gum to everyday objects to slightly slightly improve any everyday experience.
This was slated to be a serious line of product offerings from Trident to take their product out of the register hot zone and into every other aisle in a retail space.
It was a beautiful dream while it lasted.
Even though we won the global business with this idea, the campaign only made it into the real world in a brave and wonderful land called "Colombia."
Technical support for technologically advanced clothing.
So you know, I've got a soft spot for product innovation and corporate social responsibility.
TIME TRAVELING WITH TWEETS
Temporal physics are stupid. Time is totally fuck-withable.
Writer/Creative @ Droga5 (2015 – Present)
Intern @ Goodby Silverstein & Partners NY (2015)
Art Center College of Design (BFA 2014)
UCLA (BA 2005)
Writing, Art Direction, Languages, CAPS LOCK and "Being vague."
Pitches Won at Droga: 4.999/5
Times I've Killed It in a CEO Presentation: 1
Awards and Industry Recognition: 0
Too old for 30 Under 30.
Too young to not be called a " Goddamned millennial."