ECOFLOW
— Brand Work, Japan —
Creative Direction, Strategy Development, Writing
EcoFlow is a Chinese maker of portable power solutions,
offering solar panels, battery packs and accessories
to make clean electricity available everywhere.
We took a highly varied approach to build the brand in Japan,
showing how EcoFlow has a place both in thousand-year-old traditions,
as well as in alternative lifestyles of the future.
The Nebuta Festival in Aomori is a celebration of history, faith and light.
Traditionally illuminated by carbon-emitting gasoline generators,
we shined on a better path forward with local partnerships to create traditional floats powered by clean solar energy.
Reina Hamane, Nowri-san and Ewan Matsuki are the best team.
As urban life becomes ever more crowded, expensive and unsustainable,
more and more people are turning to alternative lifestyles away from city limits.
To demonstrate what’s possible, we opened the EcoFlow House,
a modern living experience set deep in the mountains, completely powered by EcoFlow products.
A limited-time, free-to-stay bookable property
designed for test driving an off-the-grid life (that still has a coffee machine and Wi-Fi).
