— Brand Activation —
Creative Development, Writing
Part of Droga5’s pitch to Twitter (when it was still “Twitter”),
Accelerate the Date was a brand activation that makes time travel actually #possible.
Simply tweet at a brand with a mention of a product drop or movie opening or TV premier,
and they’ll bring its release date one day closer.
A simple promotional mechanic for redirecting cultural momentum,
and leveraging hype to keep users on the platform.
