UNIQLO
— LifeWear Summer 2025 China Campaign —
There are only 2,232 hours in summer,
and they’re counting down fast.
Not an extra minute to lose on wondering what to wear.
Just enough seconds to grab something practical, versatile, comfortable,
and that looks great no matter how you put it together.
LifeWear is clothing you can think less about,
designed for you to spend less time on dressing.
So you can spend more time reading on the grass,
playing with dogs, lounging by the water
and living life to the fullest in the most precious hours of the year.
Thank you, Mother Shanghai.