UNIQLO
— The Science of LifeWear Brand Activation —
Creative Development, Writing
Part of Droga5’s successful “The Science of LifeWear” pitch to UNIQLO,
UNIQARE is an activation to reflect how UNIQLO continuously iterates and improves upon their products every year.
This is an Apple-Care-like program that allows customers to trade in their last season’s LifeWear
for the newest, most updated version of the same item.
For generating loyalty, encouraging repeat visits to retail locations,
and reinforcing the perception that UNIQLO truly designs for life.
So you know, I've got a soft spot for product innovation and corporate social responsibility.