COMMSEC
— Next Generation Engagement Campaign —
Creative Direction, Lead Creative, Writing
Making money in the stock market isn’t a special talent reserved for rare genius.
It’s a learned skill like any other.
One honed by time and experience,
where practice makes profit.
From a pitch to Australian banking giant CommSec,
who wanted to engage younger audiences
on the subject of finance and capital:
an immersive game that turns real-world market fluctuations
into a chance to learn how to invest.
The pleasure was mine to work with Andrea Bianchi, who is not only smart as hell, but immensely kind.