SPERRY
— Legacy Brand Revival —
Lead Creative, Writing
Iconic boat shoe maker Sperry needed a way to stay relevant in an era of changing tastes
where “being preppy” was becoming even more old-fashioned (and White American) than before.
To modernize this American classic, we brought Prep Culture out of the Hamptons,
and democratized preppiness to become something that can be a part of everyone’s identity.
Apparently this spot was very “inspiring” to some writer at TBWA or Crispin,
so I’d also like to take credit for all profits generated from the 2018 Infiniti Winter Sales Event.
Anyways, Belen Marquez, Rachel Frederick, Dana Stalker, Casey Rand and Juliana Cobb
are some of the most inspiring women I've ever had the privilege of working with.