VEVOR
— US Relaunch Campaign —
Chinese toolmaker VEVOR offers an incredibly wide range of reliable products for home improvement,
but at unbeatably lower prices than The Home Depot, Lowe’s, Harbor Freight, and everyone else.
Take that in for a second. The implication is huge.
Because if a cheaper VEVOR shovel can dig the same exact hole as a more expensive competitor one,
then VEVOR offers holes at half price.
Same exact results. Much, much lower prices.
With a competitive advantage like that,
and a relaunch campaign like the one you see below,
this home improvement underdog is about to beat American home improvement
in its own well-manicured backyard.
I’d be surprised if you didn’t see any of these banners in the US, because we absolutely plastered the Internet everywhere people looked for home improvement.
Second first impressions are important when you’re re-launching a brand, so we renovated VEVOR’s entire Visual Identity System.
All to tell the good people of the U-S-of-A that Vevor is top-shelf quality at bargain-bin prices.
Sorry. Can’t show you quite just yet, but VEVOR is coming very soon to an American neighborhood near you:
My heartfelt thanks to the entire Mother Family, all across the world.