BLUE APRON
— Brand Campaign Films —
Creative, Writing
Blue Apron is a US subsciption service offering ready-to-cook meal kits.
What they truly offer, however, is so much more.
Because cooking is about more than just “making dinner.”
It’s a chance to demonstrate independence, to reaffirm bonds,
to express love for others, to turn a meal into a purpose.
Below are two stories from a series of seven brand campaign films:
one for every night of the week to create a week-long campaign film
designed to show the world everything that cooking can do.